Storytelling: An Emotional Connection to Your Audience

Do you remember how engaged and fascinated you were as a child when someone read or told you a bedtime story, or while listening to your teacher narrate a parable in school? Just as sitting around a campfire listening to stories can transport an individual to a different world with imagination, education, emotion or a cultural connection, narratives can take consumers to a place of reconnecting to their human needs.

Storytelling, the art of conveying events through imagery, words or sounds gives you an opportunity to connect, share and interpret compelling experiences in a unique way. The application of telling a personal or relevant story in relation to your platform still delivers a distinctive message about your brand, while it engages your listeners.

Gone are the days of high-pressure selling or selling through intimidation, which induces stress when the customer really isn’t set on buying. This antiquated strategy is such a huge turnoff, and it makes this practice extremely ineffective. Consumers are savvier about their buying choices. They will walk away from a deal faster than you can blink an eye, especially if the product does not coincide with their lifestyle or is not cost-effective.

Marketers are discovering that when conveying their messages to consumers, storytelling is no longer done for entertainment purposes, but serves a greater purpose in marketing and sales strategies. Clients are looking for narratives that can illustrate how to add value to their lives and lifestyles, before making a purchasing decision. Influencing the decision of buyers, regardless of the industry, has to make good common sense and cannot smell of manipulative selling practices.

When examining many current advertisements, there are several elements included in their cultural landscape that potential consumers can relate to. Marketers are connecting to clients more intimately through emotional storytelling or commentaries. We don’t consciously detect how subliminal advertising stimulates our senses and thought process, but it is how consumers respond to products and services through our social connection that matters. Storytelling transforms the way an audience listens, retains and engages with the storyline.

What is the fundamental nature of your story? The law of relativity isn’t just applicable to the theory of gravitation and velocity in physics. It is a contextual variable that offers consumers the ability to relate to and purchase what you are offering, if it meets their needs through a genuine emotional connection.

Importance of Translation, Transcription and Voice Over Services

Transcription refers to the method of converting speech into written document or electronic text. It is very helpful in cases of interviews, seminars, conferences, etc. One can record what is being said and later document it as per his or her convenience. Voice over services, on the other hand, involves recording of audio or voice of a person. This service is mostly availed by companies which deal in radio, television, films or digital media. Professional speakers or voice artists are preferred for this work. Therefore, the need for all the three services has grown immensely in the market.

Translation refers to the decoding of texts or literature from a foreign language to the native language. It makes a language that is foreign to us easy to understand. In earlier times, translation was mostly used for academic purposes like translating texts or books of different countries, which can be used for studies or references. However, as businesses have become globalised, the need of translators has risen. In fact, there are many companies which provide translation services. An organization may need translation services in various areas such as legal documents, financial documents, articles for magazines, newspapers or the internet, medical journals, etc. Translation services are also availed by many scientific institutions, museums and universities to help them in their research. The main aim of the companies that provide these services is to give the best translation solutions to their clients.

The method of converting speech into written document or electronic text is known as transcription. Technological advancements have made transcription quite easy, unlike earlier when documentation of conversations was very tedious. Firms that deal in translation services, most often provide transcription services as well. The source of transcription can come from a radio, video recordings, music recordings, concerts or festivals, lectures, seminars, etc. It is especially helpful in journalism and the media industry. It also proves to be useful for reference and analysis. Many interviews, seminars, conferences, etc. are recorded and, it can be later utilized for references or research. Therefore, the need of a good transcription provider is very essential. Apart from these purposes, transcriptions services are also required for business transcriptions, medical transcriptions, legal transcriptions, etc.

Voice over refers to the recording of audio or voice of a person. It is done with the help of voice artists or professional speakers. Voice over services mostly finds their market in the fields of radio, television, film or digital media. They are very useful in cases of advertisements, documentaries, public announcements, animations and cartoons, narrations, recorded audio information, training sessions, etc. The voice of the speaker plays an important part as the recordings have to be clear and understandable by the listeners and viewers. The recordings are usually done in professional studios and may include more than one speaker. In voice over recordings it is important that the artists are well developed in accent and speech, so that imperfections are minimized.

Translation, transcription and voice over services have become an important part of business and the need for these services are growing with every passing day.